A New Approach to Online Booking - Timbu

The demand for seamless online booking in Nigeria and the world at large is increasing daily. 
In Nigeria, the demand is increasing mainly in Abuja and Lagos, according to a Nigerian Tourism Intelligence Report.
The report released recently stated that Lagos has the biggest online market share in Nigeria, followed by Abuja, Port Harcourt, Ibadan, and Calabar.
So basically, last year defined Nigeria as the fastest growing hotel market in the world.
We’ll see a lot of mergers and acquisitions in Nigerian private owned hotels part of the market. Because for the Nigerian owners to compete with big international hotel chains, they need to start working together. They need to start building their own local hotel chains.
The Nigerian tourism sector directly contributed N1.56 billion and 1.7 percent to the GDP in 2014, according to the National Bureau of Statistics.
The hospitality industry is projected to show 2.4 percent growth in GDP by mid 2015 and to rise by 5.8 percent per annum in 10 years.
Also, bus‎iness and leisure travels are expected to grow by more than N1.4 trillion annually.
A rating of the hotels in the report showed that Lagos led the pack with 21 five star hotels; Abuja has 6; Port Harcourt, 4; Ibadan, 2; and Calabar, 1.
The report also ‎noted that Nigeria’s hospitality industry would follow the upward trend of expanding e-commerce transactions and economic growth.

THE BIG PICTURE

Africa’s economy is growing a healthy rate of 7 percent per annum and this is good for business because with a better economy, there is higher capital available for leisure and business travel. So it is expected that the trajectory for the hospitality sector will rise with the economy.
Every online booking space is also going through this phase especially in undeserved regions separate from the major cities and timbu has begun its role in ‎driving awareness for these parts of the world, making online booking easier and the outlook is positive for us.
Timbu.com was created in 2018.

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